Intro to RSS Feeds
July 9, 2009
If you are not familiar with what RSS feeds are, here is a great video that explains all.
Intro to Social Bookmarking
June 28, 2009
Not sure what bookmarking is? Here is a great video that explains it. How does this apply to your business? Well, social bookmarking can generate links to your website and improve your ranking. There are some rules to this game you need to know, and in the coming weeks we will get in depth with social bookmarking strategies.
Basic SEO Tutorial for Small Business
June 12, 2009
Who wants more free traffic. I do!!! This is a technique I use on my website that helps me rank #1 in Google organically. By changing your Title tag you will help Google identify you. By optimizing your website with basic SEO techniques you will instantly gain a bump in your rankings.
SEO can be broken down into 2 categories. The first being on-page factors and the second being off-page factors. The biggest thinkg you can do to increase your rankings is to gain links. But the way you go about getting those links and the structure of those links play a huge part in your ranking.
This simple on-page factor is easy to implement. And you will be seeing a jump in your rankings almost immediately.
Basic On Page SEO for Beginners
Email, Twitter and Text Messaging your client base
June 12, 2009
This really is the biggest no-brainer in all that we teach here at 101. The concept is simple, write one message and send to an existing client base.
The emails or messages you send should be basic. You dont need to write more than 6 sentences. I call this concept Re-branding. All you really care about is that your name is in front of customers multiple times. Collect emails, send out message, rinse and repeat. Its that simple.
Your ROI for any pay per click you spend money will go way up. Customers may not buy from you this time but the likelihood that they will in the future if they see your name will go way up. There is a little pain setting this up. You need an opt-in form on your website for you need to collect emails direct from customers when they use your service. You should use a service like constant contact, aweber or icontact to manage your emails and messages. This will make sure you adhere to SPAM laws etc.
The opt in form should encourage people to give their email address. Like, Enter your email address to get internet coupons and specials.
Twitter is another method of blasting messages and is becoming more and more popular. and the third method is text messaging. This is a great way to send coupons and special information weekly or monthly to constantly get in front of customers. Watch the video to learn more about these concepts.
Why are blogs cool for Local Business owners?
June 10, 2009
At 101 we love blogs.
Why?…… cause the easy to update. And they look cool.
And you don’t have to wait for your unreliable web guy to make the changes.
This video shows you how easy it is to make a blog. I go from nothing to having a blog on the internet in less then 8 minutes. This is really just a hero video to show you how you can launch a free SEO packed Blog. This is great for getting first page rankings and discussing how cool your business is. People will read this stuff. So start today and get on the blog train.
Blogs are cool and so am I
How to Get Rid of Bad Reviews on your small business listing
June 10, 2009
Well, I think we are all going to get one of these eventually. It’s impossible to please everybody.
But how do you get rid of those nasty comments. You can report some of them. But the best defense is a good offense. You waste time chasing down low wage paper puchers to remove the negative review or you can work on increasing your rankings, get more customers and dominate your competition.
How to Get Rid of Bad REviews Video
How to Get Free Advertising on Google
June 9, 2009
Yeah, you heard it right. You can get on the first page of Google for FREE. You just need to know how to do it. This is one of the techniques we teach here at 101.
Learn more about LocalInternetmarketing101.com > Click Here
How to Get Free Business Cards
June 9, 2009
Well, not a marketing tip, but why not get you or your employees some FREE business cards with Vista Print. You will pay shipping and handling of about $5 for 250. Watch the video and find out more.
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Target Local Customers with Facebook Local
June 8, 2009
Facebook is the fastest growing website in the world. More and more people are using Facebook to keep in touch with their peers. You can leverage Facebook by placing Pay Per Click ads targeted directly at the people in your city, or poeple within a 10 mile radius.
And the best part is, this is pay per click advertising, so you only pay when people click. Check out the FREE video here.
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Social Networking: What It Is and How To Use It To Promote Your Business
June 5, 2009
You may have already heard of social networking. After all, social networking is part of the new revolution in Web 2.0. However, do you really know what it is? Do you know how it can help you promote your business and make more money?
Social networking can be defined as grouping individuals together into specific groups or communities, somewhat like a neighborhood. Although social networking can be done offline, as in a business setting, it is a popular way online to connect with other people, whether you’re promoting a business or not. There are tons of social networking sites online, many of these grouped by interests, and these sites aren’t limited to just business networking. Regardless of the reason for networking, it’s a great way to develop friendships with others, regardless of geographical location.
One of the main features of a social networking site, whether you choose a free or paid site, is the profile. The profile allows you to tell others about your interests, your business or work, and the type of people you would like to meet. The information you include on these sites can be quite detailed. This makes it easier to connect with others who have the same interests you do. Again, the ability to connect with others for friendship and common interest is an important part of these websites.
Another thing to consider here is general social networking sites versus topical social networking sites. Many of the most popular sites online, like My Space, and Facebook, are pretty general sites. You can meet people from just about anywhere in the world, as well as people with just about any interest you can imagine. These sites are good for connecting with others in just about any interest you may have. The fact that they get a lot of traffic is good because it gives you an opportunity to easily promote your interests. These sites usually offer open membership.
With topic specific social networking sites, these sites may offer open or closed membership. There may also be a fee involved for being a member, and you may even need an invitation to get into these sites.
The advantage to these types of sites, especially if you own your own business, is that the market for your products and services will be more targeted than if you’re marketing on general social networking sites. What’s key here is that regardless of which of these types of sites you choose to market on, that you go where your market is. Don’t waste your time making an appeal for your product or service in a group or forum on these sites that isn’t related to your product or service.
If you find the idea of connecting with others in your type of business appeals to you, then you should definitely consider marketing your business this way. It’s a very easy way to find new customers, as well as make new friends.
Just make sure you’re careful online. Not everyone you meet is who he/she claims to be, and as with any other form of networking, there are scammers out there.
You can find plenty of ways to network socially by doing a simple search in the search engines. Just type in “social networking”. You might also consider using the search term “social networking” plus your topic, like business, or interrnet marketing.
If you’re looking for an easy way to get new business, as well as make new friends, social networking is definitely the way to do it.