How To Write A Guerrilla Marketing Plan
June 5, 2009
Behind every successful product or service is a well-researched marketing plan. A marketing plan guides a company how to market a product or service to a specific target market and helps a company remain focused on its marketing objectives.
A Guerrilla Marketing Plan is a condensed version of a corporate marketing plan. It focuses primarily on the most powerful income producing strategies needed to generate sales. While a Corporate Marketing Plan may be 20+ pages long and full of detailed market research and competitive analysis, a Guerrilla Marketing Plan is short (3-5 pages) and focuses on the marketing strategies you will use to produce sales immediately.
A Guerrilla Marketing Plan should include the following strategic marketing information:
1. Define your product or service.
2. What major problem does your product or service solve?
3. Determine who most needs the product/service being sold. Who is your target market?
4. Describe the #1 most important benefit a customer will receive from your product/service.
5. Why should a customer buy from your company instead of from a competitor? What benefit will a customer receive from doing business with your company?
6. Determine your company’s position in the marketplace. Are you the company that focuses on extreme quality, low price, the largest inventory, the safest product, the best guarantee, etc.? What powerful slogan will you use in all of your marketing materials to convey your position?
7. What is your guarantee to your customers?
8. Determine a measurable sales goal for the next 12-months (i.e., $250k in sales).
9. Determine a marketing budget to achieve your 12-month goal. Your budget should be a minimum of 10% of your projected 12-month sales goal.
10. Determine the most powerful and cost effective marketing and PR strategies for marketing your product or service to your target market and achieving your 12-month sales goal.
For more information, you can download a free ebook on how to write a marketing plan and 100+ strategies for marketing your business at http://www.marketing-consulting-company.com.
The Strategic Internet Marketing Plan
June 5, 2009
The best laid plans are the ones that have been strategically constructed to obtain optimal results. Online marketing, although more affordable than any other form of marketing, can become an expensive and disappointing activity if you do not know how, or you try to skirt away from the work of constructing a strategic internet marketing plan.
Strategic internet marketing plans require extensive research to find the top internet resources that are available for you to use in order to support your marketing efforts in a way that produces the greatest results. Finding and buying some or even a lot of the various resources that are available to you is one thing, but if you do not spend time to educate yourself on how they work, you are basically throwing your money away. It makes no sense to throw your hard earned money away using poorly constructed plans because you did not give yourself the opportunity to become educated about online marketing resources beforehand.
The construction of the strategic marketing plan begins with extensive research and also spending time educating yourself about the internet resources that you find, but this is by no means the full extent to which you will need to go in order to construct a strategic plan that has the greatest potential for you to achieve optimal results. Search engine optimization, targeting, and timing are also important elements that are needed for the construction of the most well planned marketing strategy. Professional input may be needed as well.
Search engine optimization is an important part of the strategic internet marketing plan. The The same principles of search engine optimization apply to both online marketing and the construction of your website. When researching online for more information about SEO as it pertains to internet marketing, you will find a lot of information listed under the category of SEM or search engine marketing.
Targeted and well timed marketing are also vital elements to the construction of the strategic internet plan. Briefly, targeted marketing is the purposeful directing of internet marketing to locations identified to contain the highest numbers of ready to buy consumers. Research is once again needed here to identify those internet locations for the highest results.
Well timed online marketing is done in two ways. Seasonal timing when online consumer purchases are up, holidays and graduations are examples of times when online purchasing increases. Spacing individual marketing efforts far enough apart so that no one targeted area becomes overly saturated with too much of the same advertising is another way that this is all done.
Targeting a large quantity of locations that you have identified as the best places for website marketing, versus only targeting a few can go a long way towards helping you to not make the mistake of overly saturating a location where you may find the majority of your customers come from.
A strategic online marketing plan may include securing the services of a professional. You may wish to see how well your own plan works before spending money to get the expertise of a professional, but if your website marketing plan is not producing the results that you desire, it may indeed be money well spent to hire a professional.
A rush job is neither a strategic plan, nor is it one having the potential for you to obtain optimal results. Take the time to do it right and you will reap more benefits because of the time you gave to constructing a truly strategic internet marketing plan.
Free advertising on Yahoo and some almost Free……
June 2, 2009
Yahoo is the second place most people look for local businesses behind Google. Its rather easy to get some good presence on Yahoo if you know what you are doing. In this video we explain how Yahoo works.
Inside 101 we give a step by step tutorial on how to optimize your Yahoo listing to get maximum exposure. There are a few things you can do to tweak your ad to get higher placement and show for various keywords.
How Local Search Works
June 2, 2009
So how does Local Search work? How can I get my business found on the internet. There are several ways to so…and we cover just all of them. Google, Yahoo, MSN, CitySearch, YouTube, Yellowpages.com. At Internetmarketing101.com we cover them all. WE show you exactly the places where your businsess should be. And also tell you where the biggest ripoffs are.
This video gives on overview of how local search marketing can work for you.
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