How to Create a Blog - Part 1 Intro
June 15, 2009
Blogging 101
If you are wondering why you should have a blog for your business, the simple answer is because blogs are free, simple yet powerful ways to connect with clients or new business. You can easily update your blog, ad posts and send them accross the internet letting your customers and world know what you’re up to.
A blog is the best way to make announcements, promotions, community involvement and other cool things your company is doing. In one week’s work of business news you can literally have 100 new things to say about what you and your business team are up to.
Who wants to read all of your company dealings? All kinds of people. It is the best way to get employees, customers, and potential clients to stay connected. People love to know what you are up to and know that you are a bustling business with lots of news.
Watch this video to help clear up the mystery behind blogging.
Choosing Your Blog Platform
There are two ways you can setup your blog, self hosted or web based. I recommend having a self hosted blog, which means that you own the site’s content and is hosted on your domain server. I does require you to purchase web hosting, but it is not very expensive and worth having.
A good solution to saving money is using a webbased blog that is hosted on someonelse’s server. One popular web based blog platform is Blogger, a Google product. It is easy to setup and fun to run. For our projects I recommend Blogger for a web based blogging patform and Wordpress for a selfhosted blog.
Setting Up Your Blog
Once you decide which type of blogging platform you’d like to use, it’s time to set it up.
Click here if you’d like to proceed with a Blogger blog
click here if you’d like to proceed with a self hosted blog
Title Tags
June 12, 2009
So this is a quick video about Title Tags. The Title tags are one of the main ranking factors that google uses to determine who ranks where. By making this quick tweak you will get better results almost instantly.
You should change the title of each page on your website.
Google uses the title tags in the search results to help searches identify relevant listings. The title tags are the Blue high-lited description on top of each listing. This video will explain more.
Local Directories
June 8, 2009
Getting Listed in Local Directories
As almost 70% of all Americans use the internet - It’s one key element of today’s marketing strategies to be present wherever people look for services and companies online. Ten years ago it might have been sufficent to get your business listed in the right YellowPages book - today you have to do more. You have to think - Internet.
The following directories is a list of places where I think you need to list your local business. This list is updated regularly and represents the major places people can find your business other than Google, Yahoo and MSN.
Submitting your business info isn’t always a straight forward. Sometimes it’s not easy to figure out!- For some sites you can do that online, through an online interface, but in other cases you will need to contact the Core Data Provider of the site in question.
Here is list of the most popular Local sites. We update this list as new sites get popular and gain traction. Make sure your local business is listed in each city you serve. Most of these sites are FREE to list your business.
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EZ Local Listings- How to Dominate the Locals on Google, Yahoo and MSN
June 8, 2009
Video 1 - Getting on the Google Map
Getting your Business listed in the TOP 10 Listings can be difficult. BUT, If you apply this exact technique you will rise to the top. One of the strategies is to use Keywords in your BUSINESS NAME and also business DESCRIPTION. To date we have had a 100% success rate. This is the easiest and cheapest way to get FREE internet leads.
To find relevant keywords go to to https://adwords.google.com/select/KeywordToolExternal and type in what you do to get some keywords ideas. I would list the top keywords based on search volume and relevancy.
Then make sure you add 10 photos and also a video or 2. The more information your listings has the higher it will rank.
Ongoing Maintenance: This is Key! Have your clients write reviews each month. The more reviews you have the more data your listing will have and the higher you will rank. Reviews should be added on an ongoing basis. Don’t add a bunch of reviews one month and then quit. Google will notice this as possibly manipulating the system.
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How to Dominate your Local Market with Google Adwords PPC
June 6, 2009
Welcome to the Pay Per Click Module. If you have a proper pay per click campaign it could literally completely changes the way you obtain clients for your business. If your ROI on your pay per click, or PPC, campaign results in a break even, you will still create a value for your company that you didn’t have before. The initial break even can turn into a soaring profit in repeat business due to the fact that you are getting more people through the door, more phone calls and performing more jobs. Those people will either be repeat customers or they will tell their friends and family.
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Building your Adwords Campaign
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How to Create a Blog - Part 2, Setting Up a Blogger Blog
June 2, 2009